Market matters: exploring cultural processes in the global marketplace
Auteur :
Garsten, Christina
Éditeur :
Palgrave Macmillan
ISBN :
9781349725427
Date de publication :
6 nov. 2004
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Globalization of trade and organizational change increase the impact of markets in peoples' lives. This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets.