Depicting the consumer of experiential luxury: identities, values and consumption goals in online reviewer discourse on wine, perfume and chocolate
Auteur :
Hommerberg, Charlotte / Lindgren, Maria
Éditeur :
Palgrave Macmillan
ISBN :
9781349960774
Date de publication :
11 mai 2024
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury.