Innovation management
Auteur :
Goffin, Keith / Mitchell, Rick
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781350337978
Date de publication :
29 mai 2025
Dimensions :
25,4 x 17,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Structured around the authors’ unique Innovation Pentathlon framework, this textbook is the go-to resource for students determined to understand the complex field of innovation management in today’s ever-changing world.