Marketing in creative industries: value, experience and creativity
Auteur :
Troilo, Gabriele
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781350522602
Date de publication :
16 oct. 2025
Dimensions :
24,4 x 18,8 x 3,2 cm
Poids :
985 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Focusing on the author’s innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts industries.