Luxury brand management and heritage revival: case studies from the swiss watch industry
Auteur :
Donzé, Professor Pierre-Yves / Guhl, Harry
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781350545328
Date de publication :
8 janv. 2026
Dimensions :
23,2 x 15,4 x 1,2 cm
Poids :
380 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.