Innovation management
Auteur :
van den Ende, Jan
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781350549142
Date de publication :
10 juin 2027
Dimensions :
24,6 x 18,9 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This textbook takes a highly contemporary overview of innovation management, covering a wide range of product, manufacturing and service firms, as well as incorporating coverage of new business models and markets.