Big brand marketing: high impact strategies for small businesses
Auteur :
Freeman, Rhea
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781350592056
Date de publication :
1 oct. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Want to make an impact but lacking inspiration? This book looks at big budget, original and controversial marketing campaigns, extracts what makes them special, distils the ideas behind them, and offers key tips and advice that can work for businesses on any budget.