Marketing analytics: based on first principles
Auteur :
Palmatier, Robert W. / Petersen, Associate Professor J. Andrew / Germann, Associate Professor Frank
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781352013191
Date de publication :
24 mars 2022
Dimensions :
24,4 x 17,0 x 2,2 cm
Poids :
880 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A dynamic textbook on marketing analytics, teaching state of the art data analytics techniques around a focused and powerful strategic framework. Lead author Rob Palmatier is one of the most pre-eminent Marketing academics in the world and lends significant brand prestige to the book.