Truth be told: how authentic marketing and communications wins in the purposeful age
Auteur :
O'Brien, John / Gallagher, David
Éditeur :
Kogan Page Ltd
ISBN :
9781398600188
Date de publication :
3 avr. 2021
Dimensions :
24,0 x 16,5 x 2,5 cm
Poids :
605 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.