Inspiring green consumer choices: leverage neuroscience to reshape marketplace behavior
Auteur :
Smith, Michael E.
Éditeur :
Kogan Page Ltd
ISBN :
9781398601024
Date de publication :
3 sept. 2021
Dimensions :
24,0 x 16,2 x 2,2 cm
Poids :
595 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.