Questionnaire design: how to plan, structure and write survey material for effective market research
Auteur :
Bolton, Kate / Brace, Ian
Éditeur :
Kogan Page Ltd
ISBN :
9781398604148
Date de publication :
3 mai 2022
Dimensions :
24,0 x 16,2 x 3,2 cm
Poids :
735 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Overcome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.