From marginal to mainstream: why tomorrow’s brand growth will come from the fringes - and how to get there first
Auteur :
Edwards, Helen
Éditeur :
Kogan Page Ltd
ISBN :
9781398604315
Date de publication :
3 févr. 2023
Dimensions :
24,0 x 16,0 x 1,5 cm
Poids :
400 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.