Advancing strategy through behavioural psychology: create competitive advantage in relentlessly changing markets
Auteur :
Wadström, Pontus
Éditeur :
Kogan Page Ltd
ISBN :
9781398604872
Date de publication :
3 avr. 2022
Dimensions :
24,0 x 16,3 x 2,2 cm
Poids :
615 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understand how to realise a desired strategy in practice by applying the principles of behavioural psychology to strategic management.