Direct to consumer playbook, the: the stories and strategies of the brands that wrote the dtc rules
Auteur :
Stevens, Mike
Éditeur :
Kogan Page Ltd
ISBN :
9781398605442
Date de publication :
3 mai 2022
Dimensions :
24,2 x 16,4 x 2,2 cm
Poids :
590 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.