Managing luxury brands: a complete guide to contemporary luxury brand strategies
Éditeur :
Kogan Page Ltd
ISBN :
9781398606401
Date de publication :
3 mars 2023
Dimensions :
23,5 x 15,6 x 2,0 cm
Poids :
535 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.