Managing luxury brands: a complete guide to contemporary luxury brand strategies
Éditeur :
Kogan Page Ltd
ISBN :
9781398606746
Date de publication :
3 mars 2023
Dimensions :
24,1 x 16,3 x 3,2 cm
Poids :
815 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.