Using semiotics in marketing: how to achieve consumer insight for brand growth and profits
Auteur :
Lawes, Dr Rachel
Éditeur :
Kogan Page Ltd
ISBN :
9781398607644
Date de publication :
3 mars 2023
Dimensions :
23,3 x 15,6 x 1,9 cm
Poids :
535 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.