Marketer's guide to digital advertising, a: transparency, metrics, and money
Auteur :
Dhar, Shailin / Thomson, Scott
Éditeur :
Kogan Page Ltd
ISBN :
9781398609693
Date de publication :
3 mai 2023
Dimensions :
24,0 x 16,5 x 2,0 cm
Poids :
550 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.