Brand strategy in three steps: a purpose-driven approach to branding
Auteur :
Mandel, Jay
Éditeur :
Kogan Page Ltd
ISBN :
9781398609815
Date de publication :
3 juin 2023
Dimensions :
24,0 x 16,4 x 2,4 cm
Poids :
630 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.