Guide to earned media, the: how to use pr strategies to enhance your brand
Auteur :
Scranton, Annie Pace
Éditeur :
Kogan Page Ltd
ISBN :
9781398611078
Date de publication :
3 août 2023
Dimensions :
24,2 x 16,4 x 2,0 cm
Poids :
495 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics.