Brand management: principles and applications for effective branding
Auteur :
Singh, Jaywant / Shukla, Paurav
Éditeur :
Kogan Page Ltd
ISBN :
9781398611580
Date de publication :
3 mai 2024
Dimensions :
24,0 x 17,0 x 2,0 cm
Poids :
586 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.