Omnichannel retail: how to build winning stores in a digital world
Auteur :
Mason, Tim / Jarvis, Sarah
Éditeur :
Kogan Page Ltd
ISBN :
9781398612723
Date de publication :
3 sept. 2023
Dimensions :
23,5 x 15,5 x 1,5 cm
Poids :
400 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The retail world is now more competitive than ever and to succeed, businesses must embrace an omnichannel approach. Understand how to harness the power of the digital customer connection to provide personalized and value-driving customer experiences in this extensively updated new edition.