Cultural intelligence for marketers: building an inclusive marketing strategy
Auteur :
Gabriel, Anastasia Karklina
Éditeur :
Kogan Page Ltd
ISBN :
9781398614055
Date de publication :
3 mars 2024
Dimensions :
23,4 x 15,6 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.