B2b influencer marketing: work with creators to generate authentic and effective marketing
Auteur :
Bennett, Nick
Éditeur :
Kogan Page Ltd
ISBN :
9781398615304
Date de publication :
3 déc. 2024
Dimensions :
23,4 x 15,6 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results.