Account-based marketing: the definitive handbook for b2b marketers
Auteur :
Burgess, Bev
Éditeur :
Kogan Page Ltd
ISBN :
9781398619159
Date de publication :
3 mars 2025
Dimensions :
23,4 x 15,6 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understand how traditional marketing methods can be directly applied in B2B businesses to deliver results across reputation, relationships and revenue with your top customers.