Using creativity and data in marketing: unlocking creative value with insight and imagination

Auteur :
Ollerton, Tom
Éditeur :
Kogan Page Ltd
ISBN :
9781398619272
Date de publication :
3 sept. 2025
Dimensions :
23,4 x 15,6 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.