B2b marketing fundamentals: drive impact across brand, reputation, relationships and revenue
Auteur :
Mackie, Kate
Éditeur :
Kogan Page Ltd
ISBN :
9781398619661
Date de publication :
3 mai 2025
Dimensions :
23,4 x 15,6 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.