How to write a marketing plan: define your strategy, plan effectively and reach your marketing goals
Auteur :
Westwood, John
Éditeur :
Kogan Page Ltd
ISBN :
9781398619739
Date de publication :
3 mai 2025
Dimensions :
21,6 x 13,8 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.