Planning and managing public relations campaigns: a strategic approach
Auteur :
Pearse, Mandy / Gregory, Anne
Éditeur :
Kogan Page Ltd
ISBN :
9781398620377
Date de publication :
3 déc. 2025
Dimensions :
23,4 x 15,6 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.