Applied consumer psychology: how to use psychological insights in marketing
Auteur :
Harvey, Gareth J
Éditeur :
Kogan Page Ltd
ISBN :
9781398620797
Date de publication :
3 nov. 2025
Dimensions :
24,0 x 17,0 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.