Sustainable marketing strategies: principles and practices for responsible and ethical marketing
Auteur :
Wilson, Gillian
Éditeur :
Kogan Page Ltd
ISBN :
9781398622647
Date de publication :
3 nov. 2026
Dimensions :
24,0 x 17,0 x 1,5 cm
Poids :
666 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Learn how to analyse critically how sustainable a company's communications and brand is, and how to create a sustainable marketing plan, with this postgraduate textbook,