Sustainable marketing strategies: principles and practices for responsible and ethical marketing
Auteur :
Wilson, Gillian
Éditeur :
Kogan Page Ltd
ISBN :
9781398622647
Date de publication :
3 févr. 2026
Dimensions :
24,0 x 17,0 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With this postgraduate textbook, learn how to critically analyse how sustainable a company's communications and brand is, and how to create a sustainable marketing plan.