Luxury marketing: develop innovative marketing strategies for luxury brands
Auteur :
Le, Kent
Éditeur :
Kogan Page Ltd
ISBN :
9781398624054
Date de publication :
3 févr. 2026
Dimensions :
24,0 x 17,0 x 1,5 cm
Poids :
666 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Use this postgraduate textbook to gain understanding of the key topics with luxury marketing and key strategies used to market and promote both traditional and emerging luxury brands.