Luxury marketing: develop innovative marketing strategies for luxury brands
Auteur :
Le, Kent
Éditeur :
Kogan Page Ltd
ISBN :
9781398624078
Date de publication :
3 févr. 2026
Dimensions :
23,4 x 15,6 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Use this postgraduate textbook to gain understanding of the key topics with luxury marketing and key strategies used to market and promote both traditional and emerging luxury brands.