Luxury strategy, the: break the rules of marketing to build luxury brands
Auteur :
Kapferer, Jean-Noël / Bastien, Vincent
Éditeur :
Kogan Page Ltd
ISBN :
9781398624269
Date de publication :
3 juin 2025
Dimensions :
23,4 x 15,6 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.