Digital marketing in practice: design, implement and measure effective campaigns
Auteur :
Knight, Hanne / Vorster, Lizette
Éditeur :
Kogan Page Ltd
ISBN :
9781398624740
Date de publication :
3 janv. 2026
Dimensions :
23,4 x 15,6 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.