Fashion marketing: strategies, trends and innovation
Auteur :
Wiltshire, Jo / Cousins, Catrin
Éditeur :
Kogan Page Ltd
ISBN :
9781398624764
Date de publication :
3 mars 2026
Dimensions :
24,0 x 17,0 x 1,5 cm
Poids :
666 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understand the key principles and practices of fashion marketing and how to navigate marketing challenges that arise within the ever-evolving world of fashion, with this undergraduate textbook.