Fashion marketing: strategies, trends and innovation
Auteur :
Wiltshire, Jo / Cousins, Catrin
Éditeur :
Kogan Page Ltd
ISBN :
9781398624788
Date de publication :
3 mars 2026
Dimensions :
23,4 x 15,6 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understand the key principles and practices of fashion marketing and how to navigate marketing challenges that arise within the ever-evolving world of fashion, with this undergraduate textbook.