Customer engagement strategy: using emerging technologies to transform the customer journey
Auteur :
Schlimm, Joern
Éditeur :
Kogan Page Ltd
ISBN :
9781398628311
Date de publication :
3 sept. 2026
Dimensions :
23,4 x 15,6 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Learn how to integrate emerging technologies strategically such as AI, Web3, virtual environments and gamification, to transform your customer journey into memorable, loyalty-building experiences that drive competitive advantage.