Fashion brand management: plan, scale and market a successful fashion business
Auteur :
Lowe, Alison
Éditeur :
Kogan Page Ltd
ISBN :
9781398628335
Date de publication :
3 mars 2027
Dimensions :
24,0 x 17,0 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understand the essentials about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry, with this comprehensive undergraduate textbook.