Fashion brand management: plan, scale and market a successful fashion business
Auteur :
Lowe, Alison
Éditeur :
Kogan Page Ltd
ISBN :
9781398628366
Date de publication :
3 mars 2027
Dimensions :
23,4 x 15,6 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understand the essentials about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry, with this comprehensive undergraduate textbook.