Building brand culture: how creative brands are shaped through collaboration and community
Auteur :
Clapp, Zoe
Éditeur :
Kogan Page Ltd
ISBN :
9781398629677
Date de publication :
3 nov. 2026
Dimensions :
23,4 x 15,6 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Learn how to build culturally influential brands by balancing proven marketing fundamentals with modern community collaboration.