Principles of entrepreneurial marketing: strategy and applied practice
Auteur :
Booth, Dr Paul / Thompson, Dr Zach / O'Dean, Charles / Iliopoulos, Yannis
Éditeur :
Kogan Page Ltd
ISBN :
9781398629936
Date de publication :
3 mars 2027
Dimensions :
24,0 x 17,0 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Learn how to develop innovative marketing strategies for new products, start-up ventures and growing businesses in this new textbook.