Questionnaire design: how to plan, structure and write survey material for effective market research
Auteur :
Marsh, Stephanie / Bolton, Kate
Éditeur :
Kogan Page Ltd
ISBN :
9781398630307
Date de publication :
3 janv. 2027
Dimensions :
23,4 x 15,6 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Use this best-selling guide to learn how to construct and design effective survey material that will capture the customer insight and feedback you want to achieve.