Retail disruptors: the spectacular rise and impact of the hard discounters
Auteur :
Steenkamp, Jan-Benedict / Sloot, Laurens
Éditeur :
Kogan Page Ltd
ISBN :
9781398693371
Date de publication :
3 janv. 2021
Dimensions :
24,0 x 16,4 x 2,5 cm
Poids :
655 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.