Resurgent: how established organizations can fight back and thrive in an age of digital transformation
Auteur :
Birkinshaw, Julian / Fallon, John
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781399422017
Date de publication :
17 juil. 2025
Dimensions :
23,8 x 16,2 x 2,6 cm
Poids :
420 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.