Future of b2b marketing, the: harnessing ai to unlock smarter decisions
Auteur :
Wise, Luan
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781399429948
Date de publication :
12 nov. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
54% of marketers believe AI will significantly impact how they work over the next year. This book offers insight and guidance into modern B2B strategy and how technology can help marketers reach their intended audience in far more efficient and impactful ways.