Future of b2b marketing, the: harnessing ai to unlock smarter decisions
Auteur :
Wise, Luan
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781399429948
Date de publication :
26 nov. 2026
Dimensions :
23,8 x 16,0 x 2,8 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
54% of marketers believe AI will significantly impact how they work over the next year. This book shows how harnessing this technology can deliver more efficient, impactful B2B marketing strategies.