Covert cows and chick-fil-a: how faith, cows, and chicken built an iconic brand
Auteur :
Robinson, Steve
Éditeur :
Thomas Nelson Publishers
ISBN :
9781400213221
Date de publication :
3 sept. 2020
Dimensions :
21,2 x 13,9 x 1,6 cm
Poids :
294 g
Langue :
Anglais
Pays d'origine :
USA
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.