Quantum marketing: mastering the new marketing mindset for tomorrow's consumers
Auteur :
Rajamannar, Raja
Éditeur :
HarperCollins Focus
ISBN :
9781400223954
Date de publication :
18 mars 2021
Dimensions :
23,6 x 16,0 x 2,5 cm
Poids :
407 g
Format :
With dust jacket
Langue :
Anglais
Pays d'origine :
USA
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.