Secret sauce: how to pack your messages with persuasive punch
Auteur :
Mills, Harry
Éditeur :
HarperCollins Focus
ISBN :
9781400246397
Date de publication :
14 août 2025
Langue :
Anglais
Pays d'origine :
USA
Today’s noisy, digital world has undermined our ability to focus, resulting in new rules for creating persuasive messaging. Secret Sauce shows readers how to transform unconvincing messages into compelling copy that sticks. In this easy-to-read guide, learn how to measure the persuasive impact of your message and see if it passes the SAUCE test.