Marketing in the ai era: why personalization wins the customer experience
Auteur :
Navot, Yaniv
Éditeur :
HarperCollins Focus
ISBN :
9781400253531
Date de publication :
6 nov. 2025
Dimensions :
23,6 x 16,1 x 2,4 cm
Poids :
344 g
Format :
With dust jacket
Langue :
Anglais
Pays d'origine :
USA
Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels.